Nathan Hayes

Nathan Hayes is the Manager of Business Development for Red Tray and Editor of

Reps are welcome to contact him at 404.934.3535 or to send him an e-mail if you have questions about how Red Tray can benefit your accounts or with general comments about selling to ECPs.

Click here to subscribe to this blog.

Why Facebook Matters To Your Accounts

Posted on March 31, 2010
Filed Under Articles | Leave A Comment

Pasted below is a word for word copy of a Facebook post we stumbled on while reading another site over this weekend.

Note; this was posted on June 12, 2009.  It was still there on March 8, 2010.

Michael’s Facebook Page

“I was at an eye doctor’s office yesterday with my two children. When we walked in I noticed the window to the desk was shut. But they at least had a couple posters up telling us what to do. The room was packed… Read More

Are You On Facebook? Your Customers Are.

Posted on March 31, 2010
Filed Under Opinion | 1 Comment

Facebook has 350,000,000 users.  350 Million people connect to one another on one website.

Based on that number, at least some of your customers are using it.  So here some quick questions I have for you:

Are you on Facebook?  LinkedIn? And now for the Optical Industry - SightNation?

If so, how do you use social networking to connect with your customers?

If not, why aren’t you?

I can’t promise that social networking sites will increase your sales.  But, they are a cheap and easy way to stay connected and strengthen your relationships with your customers and prospects.

By the way, if you’re on Facebook, friend me at

And don’t forget to share how you connect with your customers via social networking sites in the comments section below!

Check Out The New

Posted on March 25, 2010
Filed Under Industry News | Leave A Comment

We’ve re-done our website!

I’d encourage you to take a trip over to

The new site’s features include:

Once you’ve had a look, let me know what you think by posting a comment below or sending me an email.

Disclaimer: The information and opinions contained on this site are for discussion purposes only and are NOT intended to serve as legal, accounting or investment advice. ©2010 Red Tray. All rights reserved. Not to be reproduced without written permission of the author.

How Lexus Responds To Customers Who Try To ‘Make A Deal’

Posted on March 25, 2010
Filed Under Articles, Case Study | Leave A Comment

What do you do when your accounts insist on getting deep discounts on your premium products?

You might take a page out of Lexus’ book. When someone shopping for a Lexus tries to bargain on price, the sales associate will do one of two things: Read More